Posts
I am Edi Sandra, the owner of Esha Flora and also a lecturer at IPB University. Many have inquired about how to venture into businesses related to tissue culture. In this piece, I will elucidate several business alternatives and steps to embark on this journey.
First and foremost, one commonly considered route is to become a reseller of tissue culture products directly from their owners. However, this can pose challenges as owners might already be preoccupied with their own orders and not require additional resellers.
As an alternative, one can contemplate starting their own tissue culture laboratory. Some may wonder if it's feasible to operate such a facility without a background in agriculture or tissue culture. The answer is indeed affirmative.
With three decades of experience in operating tissue culture laboratories, both in the business sector and academia, I believe the key is to start with what one can handle. Avoid burdening oneself with overly complex tasks initially. Begin with simple endeavors and gradually escalate complexity as experience and knowledge grow.
It is crucial to also consider the ability to market the tissue culture products produced. A business isn't solely about technical capabilities but also about marketing and sales psychology. Thus, it's essential to delve into and develop skills in digital marketing and sales psychology.
In launching a tissue culture business, one can initiate by cultivating subcultures of trending and in-demand plant species, such as orchids, ornamental plants, and medicinal plants, within their laboratory.
For those interested in investing or learning more about tissue culture, we offer training sessions at Esha Flora Bogor. Further information can be found on our website www.pelatihankulturjaringan.com or by contacting us at +628128213720 / +62817154375.
Thank you for your attention. May this piece be beneficial to those eager to venture into the tissue culture business.
Warm regards,
Edi Sandra
Esha Flora Bogor